Leading technology company Blippar, which specialises in augmented reality (AR), has announced a partnership with BBC Worldwide to bring the AR experience to Planet Earth II audiences.

Fans of the documentary, presented by Sir Sir David Attenborough, will have access to AR experiences featuring Planet Earth II content, as well as 'entertaining and educational facts' about Earth's diverse wildlife and habitats. Blippar CEO Ambarish Mitra commented 'We're very excited to be partnering with BBC Worldwide to bring the wildlife closer to everyone. AR fuses the digital world with the physical world around us and is an unparalleled tool for storytelling. This campaign is a perfect example as it extends the experience beyond the documentary by gamifying it and bringing the wildlife to people wherever they are'.